35% Say Wearable Devices are Nerdy, but “Cool Nerdy”
Cincinnati, OH
A COLLOQUY nationwide survey of 1,060 American consumers shows that 63% say wearable devices are too expensive. Just over one out of every two Americans, 52%, say they don’t know enough about wearables and don’t understand them.
On the other hand, 35% of consumers said wearable technology is nerdy, but “cool nerdy.” In a stat that retailers undoubtedly will embrace, one in four Americans, 27%, said they “used to hate shopping but with my wearable I love it.” And just 8% said wearable devices are uncomfortable.